The Greenies Brand was created by pet parents, for pet parents. Joe and Judy Roetheli wanted to help improve the world-class bad breath of their family dog, Ivan. After searching for a solution and coming up short, it was clear that what they needed didn’t exist in the market.
Frustrated that nothing on the market worked on Ivan’s horrible breath, Joe developed a mixture of wheat, chlorophyll, vegetable oil and other edible foods that he served dry to Ivan. Within days, Ivan’s teeth were clean and the bad breath odor was gone. Joe later molded it into the bone with a toothbrush at one end that Greenies Treats customers know today.